

Hi everyone! I’m Julia Marcet-Alonso, PhD student at the Management School of the University of Liverpool. I’ve just finished my second year and it has been a great adventure 😊
My research seeks to study the impact of retail brands on their customer facing employees. I am trying to listen to both sides of the story by analysing what companies say and what employees perceive and experience. This project is inspired by my previous experience working in fashion retail as a visual merchandiser.
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I don’t know about you, but as a post graduate well into his thesis it’s far too easy, tempting and can often feel as if it’s required for me to work all the time. To begin each morning with planning my reading, writing and research for the day. Reviewing how far I haven’t got by the evening and promising myself I’ll do better tomorrow when the cycle of the PGR day begins again. Sound familiar? Well let yourself off, because right now it’s still just about summertime and PGRs, students generally, need a break as much as anyone.
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Have you ever thought about what neuroscience, hats, health and creativity have in common? On starting my PhD in September I signed up to be a Widening Participation Fellow for the University of Manchester. This role meant communicating science and research to school children of varying ages, focusing in particular on those considered to be in ‘widening participation’ areas. This means focusing on students from groups that are currently under-represented as students at the University of Manchester. More information on this can be found here: https://www.manchester.ac.uk/discover/social-responsibility/social-inclusion/widening-participation/
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In light of the current impacts of rapid technological changes in so many industries, social researchers are being encouraged not only to think about how they might contribute to academic debates on these developments but also to think about how their research might address the practical concerns of people working in the industries that are being shaped by technological innovations. In the “ESRC research helping industry” document, for instance, the ESRC refers to the need for social science research that develops insights into how work is changing in the creative and cultural industries in the context of transformative digital technologies. In responding to this need through my PhD research, I’m always keen to find opportunities to learn more about the experiences of people who are dealing with technological changes in their working lives, and I’d like to share my experience of one such learning opportunity in this blog post.
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